Caveat Emptor: Clancy Martin's new novel unveils the shady side of the jeweler's business

By Rich Fisher

Tulsa, OK – Clancy Martin is a respectable professor of philosophy and business ethics at the University of Missouri-Kansas City. But judging from his semi-autobiographical and entertaining first novel, "How to Sell: A Novel", he learned business ethics through trial and error. The book exposes the seamy side of the jewelry business, where reproductions are sold as genuine antiques, and second hand Rolexes are sold as new. Martin says that even today, the buyer should beware when you walk into a jewelry store.