© 2021 Public Radio Tulsa
800 South Tucker Drive
Tulsa, OK 74104
(918) 631-2577

A listener-supported service of The University of Tulsa
PRT Header Color
classical 88.7 | public radio 89.5
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

Smart Billboards Catching On

Electronic billboards that can "read" the radio stations tuned-in by passing drivers and display messages geared to the station's listeners are being installed in Northern California. The billboards will tap into a vast databank of information about people who typically listen to those stations. The electronic ads will then change to fit listener profiles. NPR's Laura Sydell reports.

Copyright 2002 NPR