On this installment of ST Medical Monday, we offer an interesting discussion about water conservation and related subjects with Noah Roberts, the proprietor of a recently opened shop in downtown Tulsa called The Water Co. This business sells water-bottle filling stations as well as reusable bottles, cups, and straws. And it does so, as noted on its website, in order to "improve community health and habitat by providing drinking water systems and reusable drinkware as an alternative to single-serve plastic bottles and cups. Single-serve water bottles are sold at the rate of $13 per gallon of H2O...six-times the price of gasoline. Worse, 70% of plastic bottles are never recycled." Roberts also tells us about other community-and-health-driven start-up businesses that he's been involved with over the years.