When did names like Fat Tire and Sam Adams become as familiar -- in certain circles -- as the names Bud, Miller, and Coors? On this edition of StudioTulsa, we are discussing the craft beer movement (or should we say craze?) in America today -- how it began, why (and where) it has caught on, and how it relates to key concepts like race, ethnicity, class, and gender. Our guest is J. Nikol Beckham of Randolph College in Virginia, where she is an Assistant Professor of Communication Studies specializing in such pop-culture fixtures as television, popular music, and food. She'll be speaking tonight (Friday the 4th) at a sold-out "discussion and tasting" event in TU's Tyrrell Hall; the event will be presented by TU's Oklahoma Center for the Humanities, and it's entitled "Something's Brewing: Craft Beer Culture."