Attention, all who appreciate a good TED Talk.... From noon till 4pm today, Friday the 24th, at the Lorton Performance Center on the TU campus, the University of Tulsa will present its very first TEDx event. As noted at TU's detailed TEDx website: "In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TED Talks video and live speakers combine to spark deep discussion and connection.... The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized (and subject to certain rules and regulations)." Today's event at TU -- which is actually sold out -- will feature an enticing array of TU students, professors, and performers, and the overall theme for the gathering is "Innomagine: Where Innovation and Imagination Come Together to Create Ideas Worth Spreading." Our guests on ST are Dr. Charles Wood, an associate professor of marketing at TU, and Abe Matamoros, a senior student who came to this university from Houston, Texas, to study finance and economics, and to play Division 1 soccer. Dr. Wood is one of the faculty advisors/mentors for this event, and Matamoros is one of the students scheduled to give a speech. As he tells host Rich Fisher, Matamoros will deliver -- in the manner of all TED Talks -- a focused, brief, and accessible address about the two start-up businesses that he has created during his undergraduate time at TU; one is InspireVive, an online marketing platform that promotes companies via peer-to-peer contact while also encouraging volunteerism and global awareness, and the other is the EllieGrid, a smart medicine organizer that helps people keep track of their medication. Also on today's program, our commentator Mark Darrah is wondering what exactly makes for a "hero" in contemporary culture...or more precisely, what we mean when we refer to a "heroic" individual or action.