John Zogby, the "Prince of Polling," Offers Stats and Insights on the Millennial Generation

Nov 20, 2013

Our guest is John Zogby, founder of the famed Zogby Poll and veteran political/cultural analyst, who did a pair of events here in Tulsa earlier this week and stopped by our studios while he was in town. (You can learn more about Zogby's appearance at the University of Tulsa here, and more about his address to the Tulsa Committee on Foreign Relations at this link.) Zogby is also the co-author of a new, self-published e-book, "First Globals: Understanding, Managing, and Unleashing Our Millennial Generation," which takes an up-close, in-depth look at the generation of Americans born between 1979 and 1994, and which you can learn more about at this website. At that site, Zogby notes the following of the book: "We bring a wealth of polling data to better examine the worldview, aspirations, and expectations of this well-traveled and highly trained group.... At 70 million strong, they are larger than most developing and 'emerging nations' and warrant the same amount of attention from investors, policy-makers, and managers as do nations like Turkey and Egypt." Furthermore, as Prof. John Kenneth White of the Catholic University of America has noted of this book: "['First Globals' gives] us a firm understanding of today's young.... Today's First Globals are survivors of two calamities --- the 9/11 terrorist attacks and the financial crisis of 2008. The first made them more global in their outlook and less susceptible to material rewards. The latter created a subclass that Zogby [has termed] College-Educated Not Going Anywhere (CENGAs). Despite it all, today's First Globals are determined to seize the future and make it their own. They think horizontally, not vertically --- i.e., wanting relationships that shun hierarchy and get the job done. They no longer have the assurance of a job that span decades, but they are willing to stick with an employer that eschews out-dated rules and grants quick advancement. In politics, they have twice supported Barack Obama by large margins. But Democrats cannot take First Globals for granted, and Republicans have lots of work to do to win their support. Politicians will want to read this book to divine the future. Employers should read this book to market themselves to a generation that has been singed by tragedies, yet remains optimistic that the future is still theirs. And everyone else should [read it] to see how the twenty-first century will unfold."