We all scream. The Museum of Ice Cream (MOIC) is attempting to blaze a trail in the museum world. But sometimes that's a rocky road. First up, we chat with Madison Utendahl, MOIC's Head of Content and Social. And then, and for an entirely different take on the emergence of "Instagrammable" or "Pop-Up" museums, we call up Amanda Hess, Critic-at-Large at The New York Times.