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"Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything"

Aired on Wednesday, June 14th.

Our guest is Bryce Hoffman, a bestselling author, speaker, and consultant who helps companies plan better and leaders lead better by applying systems from the worlds of business and the military. He joins us to discuss his new book, "Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything." What is "red teaming," you ask? Here's an explanation from the author's own website: "Developed by the military and intelligence agencies, red teaming is a revolutionary way to stress-test strategies, flush-out unseen threats and missed opportunities, and execute more successfully in an increasingly uncertain world. By making critical and contrarian thinking part of the planning process, red teaming helps companies and other organizations challenge their assumptions, strengthen their plans, overcome groupthink, and outthink the competition. Drawing on the latest research in cognitive psychology, red teaming is specifically designed to overcome the mental blind spots and biases companies and individuals fall victim to when making big decisions or trying to solve complex problems. By taking a hard look at assumptions, examining the ways in which plans could fail, and carefully considering alternative explanations and perspectives, red teaming helps organizations make smarter choices and turn disruptive events into opportunities. Many of today’s best companies, from Amazon and Google to Ford and Toyota, know that change is the only constant and organically incorporate many of these same approaches in their decision-making processes. Red teaming can help any business plan better, anticipate emerging threats, and avoid potentially disastrous mistakes -- from mistimed product-launches to ill-conceived acquisitions."

Rich Fisher passed through KWGS about thirty years ago, and just never left. Today, he is the general manager of Public Radio Tulsa, and the host of KWGS’s public affairs program, StudioTulsa, which celebrated its twentieth anniversary in August 2012 . As host of StudioTulsa, Rich has conducted roughly four thousand long-form interviews with local, national, and international figures in the arts, humanities, sciences, and government. Very few interviews have gone smoothly. Despite this, he has been honored for his work by several organizations including the Governor's Arts Award for Media by the State Arts Council, a Harwelden Award from the Arts & Humanities Council of Tulsa, and was named one of the “99 Great Things About Oklahoma” in 2000 by Oklahoma Today magazine.
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