Efforts to end poverty around the world are many, various, and seemingly unending. Such efforts might also be, as they say, as old as the hills. ("You will always have the poor among you," as we read in the Book of Matthew.) But what about an especially business-savvy, marketing-driven approach to ending poverty? What if the needy were approached as customers --- and what if poverty-relief itself were approached as a bottom-line, profit-generating goal for investors and entrepreneurs across the board? Our guest on this installment of ST is Dr.