Episode 3: Dr. Adrien Bouchet

Our guest is Dr. Adrien Bouchet, the Warren Clinic Associate Professor of Sports Administration in TU's Collins College of Business, who discusses his research on -- as well as his evidence-based opinions regarding -- sports, commerce, and culture. Dr. Bouchet describes how his graduate training, along with his deep background in both professional and collegiate sports marketing, helps him document why universities commit to sports programs, and the escalating costs of that commitment. He also explores why today's corporations invest in sports sponsorship and (in Europe) choose to own local soccer teams.