Freakonomics Radio - How much does your name matter?

When Harvard Professor LaTanya Sweeney typed her name in Google one day, she noticed something strange:  an ad with the heading: "LaTanya Sweeney arrested?"  But, she never had been arrested -- and neither had the only other LaTanya Sweeney in the U.S.  Why did the ad suggest so?  In this episode of Freakonomics Radio, host Stephen Dubner investigates the latest research on names and what  your name says about your economic status, race and even political preference.   Friday, August 16, 8pm on KWGS 89.5 HD1.