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19&21 Popup Shop Looks To Honor The History Of The Greenwood District


An online store that pays homage to Black Wall Street is open for a limited brick-and-mortar run, and it’s trying to raise the profile of other local, Black-owned brands, too.

The 19&21 Greenwood Avenue Gift Shop is in a physical location for the first time in the Limited Time Only Market at Shops at Mother Road Market. Along with its flagship brand Greenwood Ave., owner Trey Thaxton has curated a selection featuring items from Subtle Home & Co, Fulton Street Books and Coffee, Fire In Little Africa, Lord Primo, and others.

"Having other brands alongside of Greenwood Ave. at 19&21 is really embodying the spirit of what Greenwood Ave. was. It’s where we all pooled our resources together, we all supported one another and it’s not about just Trey being famous or making money, it’s about, 'How can I uplift everybody else along with me?'" Thaxton said.

With the Greenwood Ave. brand, Thaxton designs apparel using business names and signs from Black Wall Street that existed before the 1921 Tulsa Race Massacre. 

The popup shop will also do some good for north Tulsa.

"Everything that we make for Greenwood Ave., we give 10% back to community-building efforts in north Tulsa. So, we’ve been able to give to Terence Crutcher Foundation, to the Greenwood Cultural Center, and the proceeds from this popup from Greenwood Ave. will go to Urban Coders Guild, who is a — it’s a local company that’s teaching underserved kids how to code and getting them into STEM at a young age," Thaxton said.

The 19&21 popup shop is open until June 27 — a 19-day run — at 1102 S Lewis Ave.

Thaxton has also designed a Greenwood Ave. patch that's featured on FC Tulsa jerseys this season. A portion of the proceeds from sales of the jerseys is going to the Terence Crutcher Foundation for the Black Wall Street Memorial.

Matt Trotter joined KWGS as a reporter in 2013. Before coming to Public Radio Tulsa, he was the investigative producer at KJRH. His freelance work has appeared in the Los Angeles Times and on MSNBC and CNN.
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