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Promoting a movie in 2025 is a performance in itself

By Scott Detrow,
Mia Venkat, Patrick Jarenwattananon
Published December 30, 2025 at 3:59 PM CST

NPR's Scott Detrow speaks with Nicholas Quah of Vulture about the evolution of celebrity publicity as the "new media circuit" commands more attention.

Copyright 2025 NPR
Scott Detrow
Scott Detrow is a White House correspondent for NPR and co-hosts the NPR Politics Podcast.
Mia Venkat
[Copyright 2024 NPR]
Patrick Jarenwattananon
[Copyright 2024 NPR]