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"Once Upon a Car: The Fall and Resurrection of America's Big Three Auto Makers --- GM, Ford, and Chrysler"

By Rich Fisher

http://stream.publicbroadcasting.net/production/mp3/kwgs/local-kwgs-989797.mp3

Tulsa, OK – Today we hear from Bill Vlasic, an award-winning business who's now the Detroit bureau chief for The New York Times. Vlasic has recently published a book: "Once Upon a Car: The Fall and Resurrection of America's Big Three Auto Makers --- GM, Ford, and Chrysler." Here we find the full and fully objective story of an iconic industry in crisis --- a uniquely American tale of success, failure, and redemption; of economic woes, uncertain times, and competing ideas and strategies. As one critic of this work (writing for Fortune.com) has noted: "Even with all the ink spilled on Detroit lately, Vlasic's tale is as fresh as a new car. . . . Vlasic says he wanted to write a fast-paced narrative, and he's penned a page-turner in [this book]."