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"Once Upon a Car: The Fall and Resurrection of America's Big Three Auto Makers --- GM, Ford, and Chrysler" (Encore presentation.)

By Rich Fisher

http://stream.publicbroadcasting.net/production/mp3/kwgs/local-kwgs-999513.mp3

Tulsa, OK – (Note: This show originally aired last year.) Today we hear from Bill Vlasic, an award-winning business reporter who's now the Detroit bureau chief for The New York Times. Vlasic has recently published a book: "Once Upon a Car: The Fall and Resurrection of America's Big Three Auto Makers --- GM, Ford, and Chrysler." Here we find the full and objective story of an iconic industry in crisis --- a uniquely American tale of success, failure, uncertainty, innovation, competition, and redemption. As one critic of this work (writing for Fortune.com) has noted: "Even with all the ink spilled on Detroit lately, Vlasic's tale is as fresh as a new car. . . . Vlasic says he wanted to write a fast-paced narrative, and he's penned a page-turner in [this book]."