The city of Tulsa has launched an online survey to solicit public input as officials design a new branding campaign for downtown.
"The new brand identity and messaging will seek to champion Downtown Tulsa locally and throughout the region as everyone’s neighborhood," the city said in a Tuesday news release.
Maggie Hoey, assistant director of the Downtown Coordinating Council, said they hope to develop a marketing campaign that will resonate with locals and visitors alike.
"It's a daunting task, but we hope the brand can speak to everyone," Hoey said. "We want to speak to the people who live downtown, who work downtown, who visit downtown occasionally, and then also the people who've never been to downtown before and really help tell the story of what's going on here and why they should make it a point to visit."
"Downtown has changed so much in the last 10 years, and so we really want to launch a brand that speaks to what downtown is today but also aspirationally where we're headed and where we want to go next as really the heart of our city," Hoey said.
The survey asks respondents to rate their experiences downtown on metrics like walkability, accessibility and ambience, and runs through Monday.