The Tulsa Route 66 Commission this weekend launched "Shop 66 Saturdays," a program meant to boost business at establishments along the historic route's Tulsa portions by staging pop-up events, giveaways and discounts at participating businesses on the first Saturday of each month through the end of 2021.
Rhys Martin, who sits on the board of the Tulsa Route 66 Commission, said Saturday they hope the promotion inspires Tulsans and tourists alike.
"You know, Route 66, the great thing about it is that anything we do just appeals to both, because we have such a great Route 66 heritage in this town," Martin said. "But an event like this is more to get people in Tulsa out on the road to kind of reexperience 11th Street, Southwest Boulevard, Admiral, because it may have been a while since they've been down here, and they may not have seen all the wonderful energy that people have been pouring into this corridor."
Mary Beth Babcock, owner of Buck Atom's Cosmic Curios at 11th and Quincy, said the commission's plan would be a boon for business.
"They're just helping all of these businesses promote what they're doing, and to get kind of a cohesive thing going, like, 'Hey people, hey Tulsa, hey Route 66 -- you can shop on the route,'" Babcock said. "So it's just kind of a collective of all of us together."
More information on participating businesses and special offers is available via the Tulsa Route 66 Commission Facebook page.