Sponsorships

We are often asked the difference  between "donations" (listener contributions) and "underwriting" (program sponsorships.) 

While listener contributions are our largest and most important source of funding, they do not cover all expenses - thus the need for program sponsorships. (Public Radio Tulsa also receives support from the University of Tulsa and The Corporation for Public Broadcasting. We receive no state funds.)

NPR does not receive direct funding for what appears on our airwaves; federal dollars funnel through local stations, which individually decide which programs to purchase from what programming sources.

Sponsorship is not advertising; there are language limitations, mandated by the FCC. But it's effective because of reaching a unique audience and the short non-promotional nature of the announcements don't drive the audience away.

To sponsor a program, call Wayne Blackmon at 1-800-496-8060. Or email him at underwriting@publicradiotulsa.org

Here's a list of our current underwriters.