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"The Creative Curve: How to Develop the Right Idea, at the Right Time"

Aired on Thursday, June 21st.

Our guest is Allen Gannett, the founder and CEO of TrackMaven, a software analytics firm whose clients have included Microsoft, Marriott, Home Depot, Aetna, and Honda. He joins us to discuss his new book, "The Creative Curve: How to Develop the Right Idea, at the Right Time." As was noted of this book by Publishers Weekly: "In this stimulating business manual, Gannett...discusses recent psychological research into the appeal that both the novel and the familiar hold for people, writing that successful innovators 'find the sweet spot' between 'safety and surprise, similarity and difference.' Gannett debunks the myth that creativity is imparted to select individuals by sharing the little-known but entertaining backstories to enduring creative breakthroughs by the Beatles, J.K. Rowling, and others. He also examines whether hard work and practice can compensate for a lack of innate talent. The central focus of Gannett's treatise for entrepreneurs with an idea centers on his 'four laws of the creative curve,' which include consumption (familiarizing oneself with a chosen field), imitation (learning from successful predecessors), creative communities (finding collaborators and/or a support group), and iterations ('the use of data-driven processes to refine ideas')."

Rich Fisher passed through KWGS about thirty years ago, and just never left. Today, he is the general manager of Public Radio Tulsa, and the host of KWGS’s public affairs program, StudioTulsa, which celebrated its twentieth anniversary in August 2012 . As host of StudioTulsa, Rich has conducted roughly four thousand long-form interviews with local, national, and international figures in the arts, humanities, sciences, and government. Very few interviews have gone smoothly. Despite this, he has been honored for his work by several organizations including the Governor's Arts Award for Media by the State Arts Council, a Harwelden Award from the Arts & Humanities Council of Tulsa, and was named one of the “99 Great Things About Oklahoma” in 2000 by Oklahoma Today magazine.
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